Branded Idea: InterKinetic >> InterConnected -- Nate Winter

InterKinetic >> InterConnected is a philosophy on interactive design that functions as a branded idea related to touch screen design. Focusing on the morpheme "inter" meaning "among" or "between," this terms shows the relationship between interactive design and engaged participation by users. Using the word "kinetic" meaning "movement," InterKinetic refers to mutual movement between two things, i.e. interactivity between a user and a brand. InterConnected is used to signify a meaningful connection between the user and the brand. Thus, InterKinetic >> InterConnected means that when people and brands interact together using touch screen technology, a meaningful connection is made. This type of branded experience is extremely valuable in a market where brand building is such a high profile topic.

Example of website or brochure copy explaining InterKinetic >> InterConnected:

Movement implies active participation. When a business and its customers move together interactively, they connect. That's InterKinetic >> InterConnected.

-- Nate Winter