Nate Winter Marketing Analysis

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Monday, October 27, 2008

Lisa P. Maxwell Website FAQs-- by Nate Winter

Hey, it's me, Nate Winter. Here are answers to the top questions I receive from visiting chatters on lisapmaxwell.com.

YES, this is for real. You're really seeing us at our desks. The person you're watching is replying to your chats in real time.

NO, I can't see you.

YES, it's a little strange knowing that you can see me and I can't see you. But you get used to it, and it keeps the Lisa P. Maxwell team on its toes. Our mothers, significant others, clients or pets could be watching at any time, so we're always on our best, most appropriately entertaining behavior. The site also makes us vulnerable to false identity shenanigans. We know that wasn't really Britney Spears.

NO, it doesn't affect productivity. We account for our time spent chatting as an in-house expense. It really doesn't account for much time. Most of my chats last 2 minutes or less. I get 6 to 10 per day. Our clients don't get billed for it and we meet their deadlines, the same as we always have.

NO, there's no portfolio of agency work for you to look at on the site. We realize this is a striking departure from the typical agency site. Our site copy explains that most agency sites are "a repository of irrelevant content that promises more of the same." The thinking is that the site itself is an example of great work. On one hand that's true, but in my opinion I think it's a weakness to not have more of our work on the site. We have work. It's good. And it's for clients you've heard of-- in a good way. At the very least we should explain how to see our work if you are interested.

YES, we know the video looks grainy sometimes. It's a known issue and we're working on it. The fact of the matter is that streaming so much video consumes a lot of bandwidth. To add to the data load by using higher-res web cams would slow things down significantly.

Admittedly, this is a problem not just with the web cams and data volume, but of design, too. The individual chat feature could've been designed so that the video doesn't enlarge. When it does this, it makes the video quality look terrible. That's a separation between the design and the programming/usability. The next version will surely correct this by not drawing attention to a known tech limitation.

NO, it's not a dating site. Lisa P. Maxwell is a creative agency. We provide advertising, branding, and design, as well as Search Engine Optimization and PR through our Visible and LPMPR divisions, respectively. Long story short, no dating.

-- Nate Winter

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