Lisa P. Maxwell Video Business Cards-- by Nate Winter

I've written a couple posts about the new Lisa P. Maxwell website and its live streaming video of every employee. We've found an outlet for the video streaming beyond the agency website: online contact information.

I'll explain. Every employee's video stream is incorporated into a unique web page that contains all their contact information. Example: Here's the card for me, Nate Winter. Every employee has a page like this that we use as email signatures by putting the link at the bottom of every email. It makes our contact information easily available, while also reducing visual clutter and data volume in each message. Of course the most noteworthy characteristic of the digital email signature is the individual's streaming video. (NOTE: You won't see my streaming video if I'm not in the office. So if you check the link outside of normal business hours, you'll probably see a still photo of me instead.)

In the existing format, these pages are essentially digital business cards. This is an idea I've never encountered before. It has an novel appeal.

Although, I don't like that text of the contact information is an image. This was done so that the Lisa P. Maxwell branded font could be used consistently with our content. This is an important aspect of branding, however I think that there's a significant sacrifice in functionality in doing it this way. I'd prefer selectable HTML text, so that anyone who wanted my contact information could simply copy it from my digital business card page and paste it wherever they needed to. In it's current state someone would have to physically retype or write down all the data. This is both inconvenient and creates opportunity for errors.

But that aside, this is a very cool re-envisioning of of the email signature and the business card.

-- Nate Winter