Nate Winter Marketing Analysis

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Tuesday, August 18, 2009

Smart-Tea Plants-- by Nate Winter

This is a response to my post from May 13th about the Wisdumb of Yogi Tea. I've just stumbled across another player in the tea category offering words of wisdom. And unlike Yogi Tea, this brand has advice that won't make you gag.

The brand is Honest Tea. They're a bottled tea intended to be enjoyed cold (as opposed to Yogi Tea's bags for hot drinking). Under the cap, Honest Tea offers a few words of honest inspiration. Here's what my bottle had to say:
You can't change the wind: you can, however, adjust your sails. -- Unknown
Is this the most mind-blowing, easily actionable advice you've ever heard? Hardly. But it's a nice metaphor for rolling with the punches-- something that applies to everyone's life. It gets points for thoughtfulness, and coherence where Yogi Tea failed miserably-- and that's the truth.

After all, a little Honest Tea never hurt anyone.

-- Nate Winter

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